Craft of Meaning - Design led studio, surface patterns, photography, bespoke art, storytelling
The Secret Garden. Irises in Spring.
Inspired by a fleeting encounter with Florence’s hidden gem, the Giardino dell’Iris, this collection celebrates the delicate, fluid beauty of over 1,500 iris varieties in every imaginable color.
A serene retreat amid olive trees and panoramic city views, the garden offered a moment of quiet reflection and pure wonder.
Through paintings, patterns, and textures, the collection captures the organic grace, movement, and harmony of the irises—where nature’s elegance meets timeless artistry.
Concept embroidery, textile and product pieces were created to explore how these designs can be reimagined with depth, texture, and materiality.
They form part of our licensing and bespoke collaboration portfolio, offering glimpse into how the collection may translate across surfaces and applications.
Want to step further into the stories behind this collection? Explore the Journal and journey with us to Florence’s Giardino dell’Iris - a fleeting, Van Gogh-like world colour and beauty.
